Programme information

Check out the programme offered for IWBAS 2019 (detailed information about the lectures and workshops at the bottom of this page):
Some sessions have limited space, therefore please select here which session(s) you would like to attend.

 

Tuesday 19 March 2019
9.30 - 11.00TAMK Global Education: The Future of Education. Cases around the world


Lecture (Backstage)
11.00 - 13.00Lunch
14.00 - 15.30How do we change the education?



Workshop (Backstage)
Wednesday 20 March 2019
08.30 – 10.45 ECOTONOS, Intercultural Awareness Game, Simulation

(P. Boom & I. Devjak)

B5-31




Workshop
Impacts of Labour Reforms on Human Resource Management Process: The Greek Case

(A. Anagnostopoulos)

D1-02



Lecture
10.45 -11.15 Coffee break
11.15 – 13.15 ECOTONOS, Intercultural Awareness Game, Simulation

(P. Boom & I. Devjak)

B5-31



Workshop
Peculiarities of doing business in Russia

(D. Tereladze)

D1-02



Lecture
13.15 – 14.15Lunch
14.15 – 16.45Change Management: The art of Doing Nothing

(T. Bos & R. Benes)

B5-31



Workshop
Tintin in Tampere; a crash course in intercultural communication.

(F. de Poorter)

D1-02



Lecture
Thursday 21 March 2019
08.30 – 10.45Creativity Workshop

(B. Boehm)

C2-16



Workshop
Introduction to Marketing Research: Focus on Creating Questionnaires

(D. Novikova)

G00-10



Lecture
10.45 -11.15Coffee break
11.15 – 13.15 Creativity Workshop

(B. Boehm)

C2-16



Workshop
The Performance of Tourism Development in Greece

(A. Anagnostopoulos)

G00-10



Lecture
13.15 – 14.15Lunch
14.15 – 16.15 Change Management: The art of Doing Nothing

(T. Bos & R. Benes)

C2-16



Workshop
Innovative Creations

(C. Caldwell & A. Kenyeres)

C2-15



Workshop
Friday 22 March 2019
09.00 - 12.00The Future of International Business: Conference and discussion panel featuring guest speakers including TAMK Alumni

A3-27
  1. ECOTONOS, Intercultural Awareness Game, Simulation: Ecotonos is a workshop in which participants complete tasks in multicultural groups. They will engage in a dynamic experience that illustrates the strengths and limits of collaboration across cultures. By practising skills and strategies for making decisions and solving problems, participants develop greater intercultural competence. They learn to observe how they make decisions and solve problems, and they develop skills and strategies for working more effectively across differences.
  2. Impacts of Labour Reforms on Human Resource Management Process: The Greek Case : Southern European countries experienced labour reforms through the austerity measures during the global crisis. It is accepted that countries in South Europe affected mostly through the recession. We evaluate these reforms and study whether it affects the HRM practices from Greek firms. Great importance is given to labour flexibility and HRM strategies from a business point of view.
  3. Peculiarities of doing business in Russia:  The participants will learn about practicalities of doing business in Russia, the taxation system, how to attract investors and problems one might encounter with them and how to solve it, the banking system and the appropriate banks for different types of business, how to prepare financial documents, corruption and bureaucracy, legal and procedures for start-ups.
  4. Tintin in Tampere; a crash course in intercultural communication: Even international brands have often made costly intercultural blunders. Effective intercultural communication is getting more and more important in a globalizing world. Intercultural competence is a core competence in the 21st century. To work and do business with other cultures we have to understand each other; the better we understand each other, the better we can communicate with each other. In this lecture we will look at:
    •  some models for analyzing cultural differences;
    • cultural differences in non-verbal communication (which often lead to miscommunication);
    • Differences between Finnish culture and other cultures.
  5. Creativity Workshop. Through a creativity workshop, participants will learn to become more creative in their personal and professional life. There will be many techniques in creative writing memoir, storytelling and guided visualization to help the participants to explore their inner creativity. This workshop will be based on the principles of the book “Creativity Unlimited – Thinking Inside the Box for Business Innovation” written by Professor Micael Dahlen (Stockholm School of Economics – SSE) in Sweden.
  6. Change Management: The art of Doing Nothing. With change management, managers and consultants make desperate efforts to set a course, including a roadmap, kpi’s, balance scorecard etc. On stage employees only use “good language”. But…. it’s all about what happens off-stage: in the corridors, at the coffee machines, at the toilets, et cetera… Isn’t it 😊? Follow our workshop and find out why you can’t plan a change.
  7. The Performance of Tourism Development in Greece. 
    • Tourism Industry Contribution in the overall Greek Economy (Business Figures)
    • Greek Tourism History
    • Conditions generate tourism in Greece (Mass versus Sustainable Tourism)
    • Tourism Facts and Figures (Number of Inbound Travelers, Type of tourists)
    • Main Characteristics (Seasonality, Geographical Concentration, Overdependence on Tour Operators etc)
    • Impacts of Tourism in Greece (Official and “Shadow” Economic Impacts, Social, Cultural, Environmental etc)
    • Financial Crisis and Tourism
    • Good Tourism Practices
  8. Introduction to Marketing Research: Focus on Creating Questionnaires. The participants will learn the importance of marketing research, its key characteristics, different types of research, process and how to create value from data collected. This lecture will contain a lot of practical examples as well as a real research case that is used throughout the lecture to demonstrate all relevant facets.
  9. Innovative Creations Workshop. Effective rapid prototyping can be for all of us, whether we are trying to solve major organization problems or make our projects come to life by thinking outside of the box. Your task in this workshop, which is part of innovation, is to solve a problem, but not in the way most would. There are no user surveys, no deep competitive analysis nor detailed strategic plans. There will, however, be some discussion, some brainstorming and a whole lot of creating with our hands. Hope you’re up for the challenge.

Don’t forget to register for the session(s) you would like to attend here!